Mary Rawlinson’s background in account and design management and business development for complex branding assignments give her in-depth understanding of operations, revenue growth, cost control and team-building. She is a smart, sophisticated, strong advisor, advocate and partner for both business and creative teams.
“I've had the great pleasure of working with Mary on several large branding programs. With a keen understanding of strategy and the role of identity in building brands, she has the unique ability to focus on the big picture while being extremely organized, professional and detail-oriented. She speaks the different ‘languages’ –corporate and marketing strategy, creative expression, technical implementation–that are critical in creating and implementing a successful brand. I’m a better marketer and client today because of what I learned from Mary.”
Paula Doyle, Vice President of Marketing, Au Bon Pain
Services
- Design management
- Brand and project management
- Implementation planning and management
- Client relationships
- Creative partnerships
- Proposal development
- Brand and cultural audits
- Executive interviews
- Brand guidelines
- Account leadership
- “Win/loss” research