“It’s easy to forget how powerful branding can be when communicating strategy, and how many stakeholders are involved…not only customers, but also employees, shareholders, analysts…”

Mary Rawlinson established her consultancy in 2002, drawing on decades of experience working for global leaders in brand identity. With wide ranging strategic and implementation capabilities, she helps clients succeed by developing brand strategy and identity programs that use financial resources cost effectively to meet strategic, marketing and communications goals. 

As an essential link between clients and creative teams, she fosters productive communication between client and design teams, interpreting the needs and languages of each. 

Background and Education

BA in Speech and Drama from Catholic University in Washington, DC; fellowship to Oriel College, Oxford, for work in the field of branding; continued education at Parsons/The New School, School of Visual Arts and The French Institute Alliance Française. Conversant in French and Spanish.

Mary toured in cultural exchanges of Latin America and Germany for the US Departments of Defense and State. She has worked with clients throughout the US, UK, Europe, Israel, Japan and South America; and has lived in the US, UK, France and South America. She is a Board member and Vice President of the Atlantic Highlands, NJ, Arts Council, a founding member of the Potomac Theatre Project and former Vice Chairman of Best Buddies, NJ.

“Mary joined the Barclays Brand and Marketing team during a very large and complex re-brand across multiple LOBs and markets. We needed a seasoned, solutions-oriented, savvy professional to hit the ground running and drive implementation. She had an intuitive sense of our requirements and made quick progress with little oversight—a tremendous value-add. Mary was able to seamlessly translate the language of graphic designers, communications specialists and project managers –a rare skill. Her contributions and insights were invaluable. Aside from her sterling credentials and deep experience, she’s one of the most lovely people I’ve ever met and a pleasure to do business with.”

Matthew Slivinski, Director, Brand & Marketing, Barclays